Through customer feedback and surveys, we found the majority of customers were throwing out their boxes. We decided to take this opportunity to reevaluate our packaging so it more closely reflects our eco mission. So many of our customers have young kids at home we wanted the packaging to be part of a teachable moment. As a result, our boxes are intentionally designed as a Reversible Box made from recycled cardboard and printed with eco-friendly water-based inks. You can turn them inside out and you'll find a modern tree graphic design that you can repurpose in so many different ways.